|
DISTANT
PIZZA
"When
I took the first bite, I could picture myself on streets of New
York City."
Associated Press, January 19, 1996
Boston Globe, May 4, 1996
Fashion Manuscript, August, 1999
The Globe Report 25th January 1996
The
Jewish Press, Friday, January 17, 1997
The
Jewish Press, Friday, May 15, 1998
KASHRUS Magazine, December, 1995
Jewish Press, September, 10, 1999
London Standart
New York Daily News,
January 19,1996
Pizza Today, February, 1999
Unknown source
Associated Press, 1/19/1996
Distant
Pizza by Katherine Roth
NEW
YORK (AP) - Some people will wait 24 hours for a New York pizza.
And
when it's cold and a bit old, there's more cheering than kvetching,
especially when it's flown into the Grand Canyon, Puerto Rico and
Hawaii - and it's kosher.
The "flying pizzas" have become more popular than Eddie
Fishbaum and his brother Ari ever hoped when they launched their
new venture, an offshoot of their established pizza business, Broadway's
Jerusalem 2 in Manhattan. For
an extra blessing, the Israeli immigrants sent a prayer to the tomb
of a dead New York rabbi last year. Apparently, it was answered.
On
Thursday alone, the Fishbaums had 130 orders for long-distance deliveries
by Federal Express, some for as many as a dozen pies at a time,
said Shainy Bat-Shevah, who works at the midtown Manhattan pizza
restaurant with her fiancé, co-owner Eddie Fishbaum. Two
pizzas were sent to a couple on their honeymoon in the Grand Canyon,
said Bat-Shevah. Broadway's Jerusalem 2 also has delivered
pizzas as far away as Alaska and to most other states., she said.
"We're not loony birds here, but you know, our flying kosher
pizza business started with a prayer in New Jersey," said Bat-Shevah,
who is an Orthodox Jew, as are the Fishbaums.
She said the brothers sent a prayer to Rabbi Menachem Schneerson,
leader of the New York-based Lubavitcher Jews, who have educational
and cultural centers around the globe. Schneerson died in
1994 and is buried in Queens. "We
decided to bring the mountain to Mohammed, and now we deliver pizza
all over the world. Anywhere Federal Express delivers, we
send kosher pizza," she added. In
Canada, a rabbi's prayers were answered this week when 80 kosher
slices of pizza arrived from New York City. "It
wasn't hot, but I could still smell it when I opened the box,"
said Rabbi Allen Saks, of Calgary, Alberta. "When I took
the first bite I could picture myself on the streets of New York
City. It was like heaven came to Calgary."
In this case, "heaven" cost about $300 -- more than half
that for shipping and handling. Saks, principal rabbi at the
Akiva Academy Jewish School, said he discovered the pizza service
through an advertisement.
He dialed the toll-free number and placed his 2,480-mile order.
Saks, his wife and three children have already eaten two pizzas;
the rest were frozen for later.
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Boston Globe, May 4,1996
Exporting:
Kosher Pizzas by Colum Lynch
Matthew Wootliff, a British Textile executive, has been repressing
a largely unfulfilled craving for New York-style pizza ever since
he moved to Bucharest to export men's underwear to Romania from
Western Europe.
So when Wootliff recently heard about Broadway's Jerusalem 2, a
Manhattan pizza restaurant that delivers, via Federal Express couriers,
to any location in the world within 48 hours, he went on something
of a binge.
He placed long-distance orders for three of Broadway Jerusalem's
"New York Flying Pizzas" as birthday presents for his
girlfriend, his mother, and his brother in London. And he
had three more cheesy packages delivered to friends in Hong Kong,
Tokyo, and Germany.
"I'm a big pizza fan," said Wootliff, in a telephone interview
from his office in Bucharest. "I'm going to order a pizza
for the meeting so I can see the looks of my Romanian workmates
as they watch the Federal Express guy bring it in. I'll tell
them, "Oh, this must be the pizza from New York."
Although Broadway's Jerusalem's flying pizzas arrive at their destination
cold, they have become one of the hottest new edible exports among
the international kosher set. Ever since the 21-year-old pizza
establishment began shipping its pizzas around the globe in November,
Broadway Jerusalem had cultivated a following, largely through advertisements
in Jewish newspapers among kosher-conscious customers from Brookline
to Berlin. In
March alone, Eddie Fishbaum, Broadway Jerusalem's Israeli owner,
shipped more than 2,000 pizzas by Federal Express. Many paid
up to $65 for the prestige of having a $14 pizza delivered to their
door or impressing a friend or loved one. (In the United States,
the price of a pie is $19.95 including Federal Express delivery.)
And the firm's market has expanded from the mostly Jewish customer
base to health-conscious vegetarians in San Francisco and Europe.
"There is no other all natural fresh pie on the market, kosher
or not kosher, there is no New York pizza pie on the market,"
Shainy Bat-Shevah, the company's chief marketer and Eddie's fiancée
offered. "The combination is lethal." Broadway's
Jerusalem is not the first kosher establishment in New York to go
long distance. Another Manhattan restaurant, Dougies
BBQ & Grill, has been shipping kosher ribs and buffalo wings
to customers around the country since last spring. And H&H
Bagels has been delivering its kosher bagels around the world through
United Parcel Service for more than 10 years. Dr. Joel Fleishman,
the Alaska-based character in the television program "Northern
Exposure" regularly received courier-delivered packages containing
H&H bagels from his mother in New York.
Johnson Kaithara, a garment worker from Kerala, India, who lunches
at Broadway Jerusalem's New York restaurant every Friday, said it
is simply the taste and texture of the pizza that makes it worth
the extra price of postage.
"I like the pizza better than the other guys, it's not too
saucy, not too cheesy, it's flat and thin," he said as he chewed
a slice. "If I lived in Canada I would pay a reasonable
amount for it, I'll pay like $40 or $50 if I had to, to get it shipped
over there."
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Broadway's
Jerusalem 2: Slicing Up The Competition
Fashion
Manuscript, August, 1999
You know there is no debating the pride in what you do, if you are
willing to walk that extra mile for what you love. As in the
case of Eddie Fishbaum of Broadway's Jerusalem 2, going that extra
mile means going half-way across the world to Tokyo, to hand deliver
one of his famous "Flying Pizzas" to Japanese celebrity,
Eiji Bando; on his request for one of the best pizzas in the world.
After three days of travel, Bando certainly put his money where
his mouth was and got exactly what he asked for - the best pizza
in the world!
With a reputation known worldwide, Broadway's Jerusalem 2 has been
supplying the hungry mouths around the world with the best kosher
pizza in the universe. Luckily, for the garment district,
Broadway Jerusalem 2 is centrally located and is just a hop, skip,
and a jump away with the taste of what thousands worldwide are clamoring
for. One taste and you'd know why people from the far reaches
of Russia, South America, Europe, Asia, etc., are calling 1-800-969-NY-PIE
for a slice of the good life.
Began as a joke, Eddie and his brother Ari started "flying"
their pizzas, after so many tourists requested that a Broadway Jerusalem
2 open in their neighborhoods. After fooling around with the
idea, Eddie came up with the idea to create a way to package the
pizza, to make it airborne - and the rest was history. Since
then, the duo have sent hundreds of thousands of pizzas to happy
customers around the world. Holding no claims in understanding
why their pizza has been such a hit, Eddie and Ari owe their success
to one source, "God helps us make it great!"
Of course, one shouldn't be fooled to think that the only reason
to visit Broadway's Jerusalem 2 is the pizza. The restaurant
also offers a wide variety of kosher dishes that are just as delectable.
Already bestowed with acclaim for the best falafel in town, Broadway's
Jerusalem 2 also offer a menu including: pastas, sandwiches, salads,
pastries, breads and soups; as well as Israeli and Middle Eastern
specialties. All items are certifiably kosher; yet,
once again, going that extra mile, Eddie and Ari have a rabbi on
site during all times the restaurant is open - but you definitely
don't have to be kosher to appreciate the taste of quality found
at Broadway's Jerusalem 2!
Open 7 days a week, Broadway Jerusalem 2's hours are Monday
through Thursday 7a.m.-12a.m., Friday 7a.m. to one hour before sundown,
Saturday opened one hour after sundown to 2a.m. and Sunday 11a.m.
- 12a.m. To deliver a pizza, call 1-800-969-NY-PIE. For information
on private events or catering, call 212-398-1475 or stop in at 1375
Broadway, between West 37th St. and 38th St.
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Edited
by Rob Belgiovane CALGARY:
In case you haven't noticed, the fast food business these days is
pretty competitive. Last year Australians purchased 1.1 billion
takeaway/fast-food meals, representing around 64 meals per head
in the year. On average, they spent 33% of their total food
bills on fast food, compared with just 24.5% in 1989. Overseas,
figures are even higher, which perhaps goes some way to explaining
why some chains are prepared to go to almost any lengths to attract
new business.
In this instance, the chain was in New York while the customer was
in the more remote locale of Calgary, in the far reaches of frozen
Alberta. The request? Kosher pizza.
Believe it or not, it took the Big Apple restaurant 24 hours to
deliver and $US300, but Rabbi Allen Saks was delighted to get it,
and the chain, which used Federal Express to answer his prayers,
was delighted with the business. It sent him no less than
80 slices of religiously correct pizza - fresh, not frozen.
It wasn't hot, but according to the rabbi, when he opened the box
it was like heaven had come to Calgary!
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Jewish
Press, Friday, 1/17/97
Flying
Pizzas Take To The Supermarket by
Malky Lowinger
A group of New York women are doing volunteer work in Fairbanks,
Alaska. The days are short, the nights are long, and it is
bitter cold outdoors. One day, a package is delivered to their
door. It's Flying Pizzas from Broadway's Jerusalem II!
They warm up their pizzas, which in turn warms their souls.
Words cannot express their gratitude. "Thanks,"
they say, "for delivering to us a slice of home." A
bust executive in Houston, Texas is going on a business trip.
As she rides to the airport, she worries about her family.
She quickly calls Broadway's Jerusalem II on her cellular phone.
She orders a week's worth of flying pizzas to feed her children
in style while she is away.
A midwestern Yeshiva orders 130 pies. "Tomorrow is Rosh
Chodesh," the principal explains, "and we wanted to
do something special for our students."
Welcome to the world of flying pizzas! This brilliant concept
was the brainstorm of Eddie Fishbaum. Eddie and his brother
Ari are the proprietors of Broadway's Jerusalem II. And their
innovative approach to pizza marketing has turned into a remarkable
success story.
According to Eddie the idea came to him from his own customers.
"Everyone was asking me to open a pizza store in their neighborhood.
That would be impossible. But it is possible to make our delicious
pizzas accessible to anyone in the United States. And that's
exactly what we did."
Pizzas have been flying since November of 1995. Today, Broadway's
Jerusalem II sends hundreds of flying pizzas daily. Eddie's
lovely wife Shainy Bat-Shevah handles the orders. "I'm
on the phone 16 hours a day, Shainy Bat-Shevah says. "I
take every single telephone call personally." Warm
and vivacious, she takes a personal interest in every call she receives.
"Anyone can do what I'm doing" she remarks. "But
in order to excel, you have to love people and understand them."
The phone is constantly ringing. A yeshiva student in Ohio,
a mother in Miami, a honeymooning couple at the Grand Canyon.
Everyone is calling 1-800-969-NY-PIE. And it's no wonder.
Compare the quality and quantity of this pizza to any other, and
the difference is clear. Eddie explains that "our large
hand-baked pies weigh about 1 1/2 pounds and are cut into eight
large slices. They are then conveniently stacked into a 10
x 10 inch zip lock bag which is then placed in a specially designed
box." The pizza is kosher, O-U dairy and cholov Yisroel.
It is also under the strict supervision of the Udvarer Rov, Rabbi
Samuel D. Krausz.
Eddie, Ari, and Shainy Bat-Shevah are proud of what they have achieved.
"You don't have to live in New York to enjoy a delicious New
York pizza, " Eddie declares. In fact, the concept has
been so successful the Fishbaums have decided to take it one step
further. Customers everywhere began to request that their
local groceries carry their pizzas in their frozen section.
That way, the delicious taste of Broadway's Jerusalem II pizza can
be purchased during any casual shopping trip. Grocers recognized
the potential for this product and began to telephone their distributors.
Customer response was overwhelming, and the distributors reacted
accordingly. A new concept in kosher pizza was born.
Introducing New York City Pizza available in local kosher supermarkets
and grocery stores all across the country! Some of the stores
now carrying this product are Glatt Express in Teaneck, Monsey Glatt
in Spring Valley, Fisher Brothers in Manhattan, and Kosher Plaza
and Chaimovitz Grocery in Brooklyn, New York. West Coast distributors
will be delivering this product in their area as well. Eddie
is so thrilled with the New York City Pizzas that he is introducing
them at a very special rate. For only $9.95, you can eat eight
generous slices of these pizza pies the whole country is raving
about. Hurry into your local store, and see what all the excitement
is about. Stock them in your freezer and have an instant pizza
dinner readily available anytime you want it. Just heat it
and eat it. It is an entirely new and innovative approach
to pizzas. Sure, you could visit your local pizza shop.
But to experience real pizzeria-style pizza available anytime you
want it, there is only one alternative. Enjoy frozen pizza
as a meal, not as a nosh. Satisfy your family and show them
how much you care. All of the ovens are working overtime at
Broadway's Jerusalem II. To ensure quality and dependability,
Flying Pizzas and New York Pizzas are all baked right here on the
premises. According to Eddie, "Cases and cases
are going out daily. The demand is increasing constantly.
And we intend to meet the demand head on."
From a small pizza store to a New York City landmark. From
a modest pizza shop to a full scale dairy restaurant and bakery.
From a New York pizza center to the home base of the world's first
kosher flying pizzas. And from there to the freezer shelves
of groceries and families throughout the United States. Broadway's
Jerusalem II!
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The
Jewish Press, Friday, May 15, 1998
Japanese
Baseball Celebrity Orders $7,000 Kosher Pizza Pie, Hand Delivered!
By Milky Lowinger
What's a nice Jewish guy doing on the streets of Tokyo carrying
a box of pizza? Which world-renowned pizza restauranteur is
so dedicated to his cause that he would literally travel around
the world to deliver a pie? What kippa clad New Yorker became the
unwitting guest star of Tokyo's number one rated television program?
And who, really, is Eiji Bando? The answer to these questions
will follow in what is probably the most extraordinary story to
happen to pizza ever since the invention of mozzarella.
But we're getting ahead of ourselves. Our tale begins on a
typical day at Broadway's Jerusalem 2, home of the New York City
Flying Pizzas. Eddie Fishbaum and his brother Ari are proprietors
of Broadway's Jerusalem 2, and they take great pride in their product.
True to their motto, they will deliver their irresistible freshly
baked pizza pies anywhere in the world. BJ2 pizzas have already
been Fed-exed to such remote and exotic locations as Calgary, Alaska,
Russia, Eastern Europe, and even Australia. so it came as
no surprise when the fax appeared stating "I'm hungry! Please
deliver No. 1 pizza in the world here!", complete with a Tokyo
address. What was unusual was that this Japanese pizza lover
wanted Eddie to hand deliver the pizza in person!
Was it all a hoax? Not at all. Eiji Bando is the Japanese
gentleman who ordered the pizza. He's one of Japan's most
popular athletes and media celebrities. His pizza order was
actually being filmed live during a Japanese television show.
In front of millions of Japanese viewers, he dared the New York
pizza man to deliver a pie all the way to Japan. Was Eddie
up to the challenge? Would he take them up on it?
Of course he would. Eddie's the guy who could never say no.
So, armed with a well-packaged pizza pie and accompanied by a Japanese
camera crew, Eddie was ready to embark on his mission. He
hailed a cab on Broadway to JFK Airport and away he went on the
biggest adventure of his life.
How long is the trip from New York City to Tokyo, Japan? Would
you believe, three days?! The Japanese TV station decided
to have some fun with this, so they sent Eddie on an international
wild goose chase. He watched the sunset in Los Angeles, davened
schacharis in Honolulu, and ate a quick breakfast in Tokyo.
He spent 25 hours in the air with a box of pizza sitting on his
lap. He had to explain his way through check-in and maneuver
his way through customs. He had to answer a hundred questions
and endure a thousand stares. But he never let go of that
pizza. When he finally landed in Tokyo, weary but triumphant,
he was in for yet another surprise. After taking a bus to
the home of Eiji Bando, he knocked on the door, and was told, "Sorry,
Eiji is not home."
"Okay, where is he?"
"In Osaka."
Undaunted, Eddie bravely asked, "So, where's Osaka?"
"Five hundred miles away."
Now, another person might have thrown in the towel (or the pizza)
by now and called it quits, But not Eddie. He was going
to see this thing through. He got directions and boarded a
fast "bullet train" to the city of Osaka. The scenery
was beautiful, the countryside was breathtaking, but Eddie didn't
know from it. He was holding on to that pizza for dear life.
Several hours later, exhausted but determined, Eddie finally stood
on the threshold of Eiji Bando's office. This time, the Japanese
superstar was in, and graciously accepted his order, delivered in
remarkably good condition all things considered. Eddie also
handed over the bill, a staggering $7,000 including airfare and
travel expenses. That's probably the world's most expensive
pizza pie, but Bando didn't seem to mind at all. The camera
crew had filmed the entire adventure and he knew it would make a
great TV show. (The show will air 7:00 p.m. on a Saturday night
in May on Channel 8, Fuji-TV).
After grabbing a quick bite of pizza, the jetlagged Eddie waved
sayonara to his Japanese friends and started to travel the long
way home. Did Eiji Bando actually eat the pizza?
"Of course he did," said Eddie. "And he loved it."
Eddie's wife Shainy, is glad to have him back. She sees the
entire episode as something more than a long distance pizza delivery.
"What Eddie did in Japan was a great kiddush Hashem,"
she says. "He was wearing a kippa on Japanese TV, and
he made a strong statement about his commitment to his ideals."
The rest of us can only wonder, Why? Why send for a pizza
so many thousand miles away? Why the almost mystical fascination
with New York City pizza in Japan? And all over the world
for that matter? According to Eddie, "The whole world
is in love with concept. Everyone loves a good pizza, and
everyone knows that the best pizza comes from Broadway's Jerusalem
2 in New York City."
He's right. About two years ago, when a hungry Rabbi in Calgary
ordered ten flying pizza pies, the Associated Press devoured the
story. It was all over the media. There's something
about a New York City pizza pie that appeals to something deep inside
all of us, no matter who we are and where we come from. It's
truly is a heavenly slice of New York.
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KASHRUS
Magazine, December, 1995
Flying Pizza Pies From Broadway's Jerusalem
2
Yossi
is learning in Yeshiva out of town, and, inevitably, he's a bit
homesick. He misses his friends and his family, but, most
of all, he misses a delicious New York pizza.
The Gross family just moved to a small town in Connecticut.
It's beautiful, but, once in a while, they long for some of the
hustle and bustle of the Big Apple. What they really crave
is a freshly baked New York pizza.
Now you can order fresh pizza anywhere in the United States and
receive it within 24 hours. Due to a revolutionary new packaging
design, a large 18" pizza is cut into 8 large slices, sealed
and delivered to your door. You're guaranteed to receive it
fresh within 24 hours of being baked. These pizzas are not
frozen.
This unique new idea was the brainstorm of the people at Broadway's
Jerusalem 2. They're "OU" endorsed and cholov yisroel
and many people claim they make the world's best pizza. According
to Ari and Eddie Fishbaum, owners of BJ2, "We came up with
this concept because so many people from all over the country ask
us to open up a pizza store in their neighborhood. We're giving
them the next best thing. It's as if they have us right next
door."
Now the cost of ordering a pizza pie delivered to anywhere in the
USA is the same as if you bought it in the store plus shipping and
handling. It's a great holiday gift idea for friends and family
far away. Call 212-398-1475 or 800-969-6974 for details.
Charge it by phone.
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Jewish
Press, September, 10, 1999
Broadway's Jerusalem 2 - N.Y.C. Pizza A 'Best
Seller'
Manhattan's
gourmet superstore - Fairway Market - informed owner and manufacturers,
Eddie Fishbaum of Broadway's Jerusalem 2 - N.Y.C. Pizza, that his
eight-slice package was the number one seller in the entire frozen
food section for the year. Pictured Left to Right: Eddie Fishbaum
of Broadway's Jerusalem 2 and Fairway store manager Salvatore Cucciari,
holding with pride the New York City Pizza Winner.
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London
Standard
Topping
The World by Laurette Ziemer and Fiona Cairns
Thousands of kosher pizzas are flying around the world as --- among
connoisseurs about a secret recipe originating in New York.
Although Broadway's Jerusalem 2 cannot deliver within 30 minutes,
with the help of Federal Express its pizzas are arriving in far-flung
corners of the globe within 24 hours of an order. From Manchester
and Paris to Canada and even Israel, kosher Jews, vegetarians and
those who simply appreciate natural ingredients are prepared to
spend more than 50 pounds for an 18-inch pizza delivered to their
home.
"Apart from the fact that we use excellent gourmet ingredients
for our sauce we attribute this to the Lubevich Rebbe's blessing,"
said Shainy Batschevah of Jerusalem 2.
"He said we would have good fortune and suddenly everyone went
crazy. I wasn't a believer before but now I have no choice."
The
store is run by Ari and Eddie Fishbaum who for years have been churning
out pizzas to Manhattan's pizza-adoring public, refusing to divulge
their recipe to anyone. They now have the largest pizza house
in New York, a city renowned for providing pizza slices on every
street corner.
"Over the years we have built up a remarkable following from
regulars," said Ms. Batschevah. "People were always
asking us to deliver to far-flung places. So last November
we placed one small ad in The mailed round the world."
The results, she said, were phenomenal. "We were inundated
with orders from every state in America, Hawaii, Canada, and eventually
Europe. We're now sending out hundreds of pizzas a day."
Even the fact that the pizzas arrive decidedly cold and rubbery
does not deter customers.
Because they are kosher (cooked to the strict standards set by the
board of Beth Din) the pizzas are meatless.
They are wrapped in cling-film before being placed in a carton,
sealed and des- a source of a lot of business for Jerusalem 2.
The pizza has become one of this country's most popular fast foods,
with only the Italians consuming more.
It is believed to have been invented in the 16th century by Emilio
di Quattroformagio in Naples.
The pizza as it is known---made in that city before Columbus returned
from South America. He came with the essential ingredient
- the tomato.
According to Italian experts, the true pizza is simply a flattened
disc covered in melted mozzarella cheese, smeared with fresh tomato
paste and sprinkled anchovies. With anything more, a pizza
it is not. Brought to Britain in the Sixties, the pizza's
popularity here grew with the introduction of specialist pizza restaurants
and takeaways which had been so successful in the United States.
But
the British apparently showed characteristic--toppings; throughout
the Sixties and Seventies cheese and tomato remained the best-selling
varieties.Now,
however, the country is making up for it. Recent recorded
varieties on supermarket shelves have included chocolate and marshmallow.
The number for a Jerusalem pizza is 001-800-969-6974.
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New
York Daily News, January 19,1996 (AP)
10 Pizzas To Go - 2,500 miles
The pizza took 24 hours to deliver, but the customer wasn't kvetching.
Manhattan's own Broadway's Jerusalem II answered a homesick rabbi's
prayers for kosher pizza by shipping 10 pies 2,480 miles to Calgary,
Alberta
"It wasn't hot, but I could still smell it when I opened the
box," said Rabbi Allen Saks. "When I took the first
bite I could picture myself on the streets of New York City.
It was like heaven came to Calgary."
Depressed by Calgary's endless winter and missing the flavors of
Manhattan, Saks came across an ad in which the restaurant claimed
to deliver anywhere in the United States within 24 hours.
So he dialed the toll-free number and put in his order.
"He said, 'Shainy, would you send me pizza to Calgary,'"
Shainy Bat-Shevah, the finance of the owner, recalled. "I
said, 'Where?' He said 'Calgary.' I said if Federal
Express goes there, I'll send it to you."
Saks, his wife, and three children quickly devoured two of the pies.
They saved the rest for later because this was an expensive treat.
It cost Saks $300, more than half of that for shipping and handling..
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Pizza
Today, February, 1999
A Slice Of Kosher
Most of us take for granted the ability to go into any restaurant,
provided we can afford it, and eat whatever we wish from the menu.
That is not the case for those Jews, mostly Orthodox, who keep kosher
all of the time. This group must eat only at restaurants that
are certified kosher and those, in modern day America, may be difficult
to find. For example, one of the major principles of the kosher
dietary laws as spelled out in the biblical book of Leviticus is
that meat and dairy items are not to be prepared or eaten together.
That would automatically seem to eliminate just about every pizza
restaurant in the country. Well, not exactly.
During the last several decades, a whole subset of the pizza industry
has established, in New York City, Miami, Los Angeles, Atlanta,
Chicago and other major cities with large concentrations of Orthodox
Jews, there are pizzerias dedicated to serving this community.
But it's not just Orthodox Jews who serve as the market for kosher
products in this country. According to New York City-based
Integrated Marketing Communications Inc., there are a total of 10
million people in the U.S. who purchase kosher products. Of
this number, 2 million are Jews. (Many of these individuals are
not Orthodox, however. The company points out that of the 6 million
Jews in this country, only 800,000 are from the Orthodox denomination,
3 million are Conservative, 2 million are Reform and the rest are
unaffiliated.) The rest of the kosher consumers include: 2.5
million people who buy kosher because they feel kosher is better;
3 million Muslims (who follow pretty much the same kosher guidelines
as Jews); and 2.5 million vegetarians or consumers with lactose
intolerance.
One of the largest and oldest kosher pizzerias in the nation is
Broadway's Jerusalem2. This pizzeria has grown far beyond
its restaurant roots, adding a mail order service via Federal Express
and a supermarket division. "Our restaurant has been
in this location for 23 years," says Shainy Fishbaum, special
projects manager. (Her husband Eddie is the founder and one of the
owners along with his brother Ari.) "We're right in the
middle of New York's garment industry. We're an institution
here. We've got 6,000 square feet and seat 150."
Approximately 75 percent pf the customers are not kosher; they are
business people in the neighborhood looking for a good lunch or
others who love the food. Nevertheless, as a kosher pizza
restaurant, all Jewish laws must be observed.
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Source
Unknown -Paper or Journal
Eddie & Ari Fishbaum - New York City Pizza Superstars
Ever since he was 12 years old, Eddie Fishbaum has been in the pizza
business. Starting out on Pitkin Avenue in Brownsville, Brooklyn,
Eddie made pizzas after school. By the age of 14, Eddie was
a master pizza maker, sometimes serving up as many as 300 kosher
pizza pies in a single day.
After he returned from Vietnam in 1968, where he served in the Marine
Corps, Eddie resumed his legendary pizza making career in Brooklyn
again, at a Far Rockaway store he called Jerusalem Pizza.
In 1973, Eddie opened the original Jerusalem 2 Pizza Shop on Broadway
and West 36th Street in Manhattan. This was the first
kosher pizza store in New York City.
Today, Eddie and his brother Ari run Broadway's Jerusalem 2 Restaurant
at 1375 Broadway between 37th and 38th street, a landmark kosher
eatery where over 2,000 pizza pies are served every week.
Each and every pie served at Broadway's Jerusalem 2 is hand-made,
with Eddie and Ari's tested and true recipe for taste and quality.
With over 3 million pizza pies sold in the last 24 years, Eddie
and Ari Fishbaum and Broadway's Jerusalem 2 are legends in New York
City - the pizza capital of the world.
A
Taste Of New York City for Everyone's Table
In response to popular demand, Eddie and Ari have created a pizza
that brings the great taste and quality of their New York City pizza
restaurant to everyone's table. Eddie & Ari New York City
Pizzas are hand-made pies that are freshly baked.
Made from the finest ingredients and the celebrated Broadway's Jerusalem
2 recipe, these kosher pizzas are the best quality pizza you can
find. With individual slices packaged in a convenient 'freezer-friendly'
10-inch by 10-inch Ziplock bag, Eddie & Ari New York City Pizzas
are perfect for a light snack or a fulfilling family meal.
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